Rachel writes about design, technology, & ethics. In her latest writing, she synthesized a smart services framework to design goal-directed Artificial Intelligence personas.

The Moment Map

Thought Leadership, Smart Services Framework, AI-Powered Service Design

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Designing for Unpredictability in the Human Experience

A Smart Services Framework that enables Design, Tech, and Data Science Teams to create goal-directed Artificial Intelligence Personas—who intervene at key moments in customers' lived experiences to help them reach their life goals.


Life, Work

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Navigating the Beauty and Messiness of a Career Transition

How vulnerability became an unexpected form of bravery during my professional evolution from architecture to experience design. The ring in the picture is a reminder to value myself throughout the journey.

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© Rachel N. Atmadja | This website is designed and hand-coded by Rachel Atmadja. Use of materials with full attribution to the author and no alterations to the original material is permitted.