Rachel Atmadja focuses on interaction design and experience strategy—she is currently a Principal Interaction Designer at Capital One.

Her solo projects include synthesizing a framework to design artificial intelligence entities from the starting point of empathy, and learning to paint the technology innovation landscape. More

Capital One

Cross-Functional Team Leadership, Experience Design, Service Design

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Elevating the Innovation Team to the Customer View

Redefining the Service Value Proposition of a Customer Experience team led to the creation of a bold Customer Vision—where each Business, Operations, Product, and Tech initiative ladders up to the Key Customer Problems.

The Moment Map

AI-Powered Service Design, Design Framework

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Designing for Unpredictability in the Human Experience

The Moment Map is a framework I synthesized to enable Designers to write an intelligent entity into existence from the starting point of empathy. It positions the power of AI in relation to the human life goals it serves, and lends itself as a shared language to enable cross-functional teams to design AI-powered services that augment the human potential.

Ingrain (Part 2)

Interaction Design, Mobile App Design

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Putting Usability ahead of Expressivity in User Interface and Interaction Design

Leveraging interactivity in designing a meal-planning experience that encourages the formation of healthy eating habits. Interaction sequences include onboarding, content-browsing, and meal-recording.

Ingrain (Part 1)

UX Strategy, Responsive Web Design

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Uncovering Insights that Redefine the MVP and Inform the Product Page Structure

Crafting the UX strategy of a meal-planning app that provides free access to the knowledge and tools to heal one's body with plant-based foods.


Design Challenge, Product Thinking, UX Design

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Addressing Pain Points in Pandora's Music-Discovery Experience

This project is a 12-hour design challenge that I completed as part of a job application process. It advanced me to the final interview round for a User Experience Designer position, and later on the job offer as well.


Digital Strategy, Responsive Web Design

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Advocating for Women's Safety Through Designing a Nonprofit's Digital Identity

Working at the intersection of strategy, design, and technology to design the digital face of a social campaign to equip women with self-defense training.

Learn more about me, or contact me.