Redefining the Service Value Proposition of a Customer Experience team led to the creation of a bold Customer Vision—where each Business, Operations, Product, and Tech initiative ladders up to the Key Customer Problems.
The Moment Map is a framework I synthesized to enable Designers to write an intelligent entity into existence from the starting point of empathy. It positions the power of AI in relation to the human life goals it serves, and lends itself as a shared language to enable cross-functional teams to design AI-powered services that augment the human potential.
Leveraging interactivity in designing a meal-planning experience that encourages the formation of healthy eating habits. Interaction sequences include onboarding, content-browsing, and meal-recording.
Crafting the UX strategy of a meal-planning app that provides free access to the knowledge and tools to heal one's body with plant-based foods.
This project is a 12-hour design challenge that I completed as part of a job application process. It advanced me to the final interview round for a User Experience Designer position, and later on the job offer as well.
Working at the intersection of strategy, design, and technology to design the digital face of a social campaign to equip women with self-defense training.