Rachel Atmadja focuses on interaction design and experience strategy—she is currently a Senior Interaction Designer at Capital One.

Her solo projects include synthesizing a framework to design artificial intelligence entities from the starting point of empathy, and learning to paint the technology innovation landscape. More

Capital One Design

Cross-Functional Team Leadership, Experience Design

Case Study Coming Soon

Coming Soon—Elevating the Innovation Team to the Customer View

This is a story behind how I redefined the Service Value Proposition of a Customer Experience Team, and rallied its Leadership to redefine the team's identity and purpose. I led the creation of a bold customer vision—where each Business, Operations, Product, and Tech initiative ladders up to a Key Customer Problem.

The Moment Map

AI-Powered Service Design, Design Framework

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Designing for unpredictability in the human experience

Creating a thought framework to design intelligent entities (AI) from the starting point of empathy. This framework acts as a bridge between the human language of empathy with the machine language of implementation.

Ingrain (Part 2)

Interaction Design, Mobile App Design

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Putting usability ahead of expressivity in User Interface and Interaction Design

Leveraging interactivity in designing a meal-planning experience that encourages the formation of healthy eating habits. Interaction sequences include onboarding, content-browsing, and meal-recording.

Ingrain (Part 1)

UX Strategy, Responsive Web Design

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Uncovering insights that redefine the MVP and inform the structure of the Product Page

Crafting the UX strategy of a meal-planning app that provides free access to the knowledge and tools to heal one's body with plant-based foods.


Design Challenge, Product Thinking, UX Design

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Addressing user pain points in the Pandora music-discovery experience

This project is a 12-hour design challenge that I completed as part of a job application process. It advanced me to the final interview round for a User Experience Designer position, and later on the job offer as well.


Digital Strategy, Responsive Web Design

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Advocating for women's safety through designing a nonprofit's digital identity

Working at the intersection of strategy, design, and technology to design the digital face of a social campaign to equip women with self-defense training.

Learn more about me, or contact me.