Rachel Atmadja leads the Strategic Design of Human-Centered Service and Product Experiences. She is passionate about innovating for equitable human outcomes in the domains of finance, health, government, & education. More

AI Strategic Design

AI Scenario Design, AI-Powered Service Design

Building Trust in Human-to-AI Interactions

Bridging between ethical AI principles and practice as I design to build domain experts' trust in AI-generated recommendations. Shifting away from over-reliance on historical data, and moving towards incorporating key data elements that capture context in real-time, in order to generate more reliable recommendations.

Fortune-Ranked Financial Services Firm

Design Research, Service Design

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Identifying Leverage Points to Reimagine a Financial Service Ecosystem

How mapping the lived experience of various actors in a multi-layered service delivery system led to the identification of leverage points—which are key moments where the right intervention can result in strategic gains for all actors involved.

The Moment Map

Thought Leadership, Smart Services Framework, AI-Powered Service Design

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Designing for Unpredictability in the Human Experience

A Smart Services Framework that enables Design, Tech, and Data Science Teams to create goal-directed Artificial Intelligence Personas—who intervene at key moments in customers' lived experiences to help them reach their life goals.

Ingrain (Part 2)

Interaction Design, Mobile App Design

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Designing Interactions to Facilitate the Formation of Healthy Eating Habits

Leveraging interactivity in designing a meal-planning experience that encourages the formation of healthy eating habits. Interaction sequences include onboarding, content-browsing, and meal-recording.

Ingrain (Part 1)

UX Strategy, Responsive Web Design

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Bridging from Research Insights to Product Strategy in Positioning a Meal-Planning Experience

Crafting the UX strategy of a meal-planning app that provides free access to the knowledge and tools to heal one's body with plant-based foods.


Design Challenge, Product Thinking, UX Design

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12-Hour Design Challenge—Strengthening Pandora’s Core Value Proposition of a Personalized Music-Discovery Experience

This project is a 12-hour design challenge that I completed as part of a job application process. It advanced me to the final interview round for a User Experience Designer position, and later on the job offer as well.


Digital Strategy, Responsive Web Design

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Advocating for Women's Safety Through Designing a Nonprofit's Digital Identity

Working at the intersection of strategy, design, and technology to design the digital face of a social campaign to equip women with self-defense training.


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