This is a story behind how I redefined the Service Value Proposition of a Customer Experience Team, and rallied its Leadership to redefine the team's identity and purpose. I led the creation of a bold customer vision—where each Business, Operations, Product, and Tech initiative ladders up to a Key Customer Problem.
Creating a thought framework to design intelligent entities (AI) from the starting point of empathy. This framework acts as a bridge between the human language of empathy with the machine language of implementation.
Leveraging interactivity in designing a meal-planning experience that encourages the formation of healthy eating habits. Interaction sequences include onboarding, content-browsing, and meal-recording.
Crafting the UX strategy of a meal-planning app that provides free access to the knowledge and tools to heal one's body with plant-based foods.
This project is a 12-hour design challenge that I completed as part of a job application process. It advanced me to the final interview round for a User Experience Designer position, and later on the job offer as well.
Working at the intersection of strategy, design, and technology to design the digital face of a social campaign to equip women with self-defense training.